Search Results for: reading

Recommended reading http://selnd.com/1a5WGbc

20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers Sometimes you hear the argument, social media is great for B2C but not B2B. This article lists ways to use social media for B2B marketing. But notice also the recommendation to use traditional tools such as press releases and email newsletters.

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Reading List

A regular reader of Chiperoni.ch has suggested that I add a book list. Yesterday I stopped by at the uni library and browsed thru the marketing section. I picked up “How Customers Think” by Gerald Zaltmann. And some pages caught my eye. The 10’000 feet view. Ways to find original ideas and get out of […]

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Holiday reading II

I recently read “Digging to America” by Anne Tyler. It’s an easy read. I read the entire book in one day while travelling. I can’t really decide on my recommendation level though. I liked it because it feels like a biography and I tend to like biographies. It feels a bit like real life, i.e. […]

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Slides: SEO for small business websites

Here are my slides from my recent Women in Digital talk in Basel. I made them “resource-full” with lots of background links. The session was interactive from the start. Lots of questions throughout. Wow. I think the topic hit a nerve. Notes: SEO for small business websites How do you get found in an increasingly […]

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Referral traffic from social media has dropped

I saw this Bufferapp article on declining social media traffic. We’ve lost nearly half our social referral traffic in the last year I say. No wonder. Everybody is online, creating tonnes of content. Most people are too busy to read, let alone follow so many data streams. Many web pages don’t get any traffic at […]

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Notes and photos from #UXcampch

Some notes and photos from Saturday’s UX camp in Zürich: Adrian Sameli took us thru the process of building infographics. His tip on tools to use: Excel and Adobe Illustrator. He tried one or two infographic tools but didn’t like them much. In the discussion we looked at d3js.org. Next, I attended a session on […]

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Responsive web design and low and expensive bandwidth

Some time ago, the Malawi daily newspaper, The Nation, released a new web design. More recently Nyasa Times updated their web design. In both cases, it’s an improvement. And from my current home base here in Switzerland, both sites load promptly. From family in Malawi I hear that the loading times for both sites have […]

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Writing for the web – assessing my own writing style

I love reading list articles. This one crossed my paths this week. Just for fun, I’ll run thru the list and assess my own writing for the web style on this blog. So let’s get started”¦ Provide a Reader’s Digest or Executive Summary version. I don’t write a reader’s digest or summary for posts on […]

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Keep this link: “How to launch anything”

I enjoyed reading this article by Nathan Barry: “How to launch anything” Recommended read. My summary in my own words: Start marketing early – even before the product is developed. This helps to identify your audience and to write a marketing plan. Write with a purpose. Set a goal and work towards the goal. Analyze […]

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Successful blogging?

I love reading list articles. Here’s one that appeared on my radar today: 6 Pillars of a Successful Blog And just for fun, I’ll run thru the list and assess my own private blogging chez moi. So let’s get started… Purpose/Message/Mission This is a private blog. The main purpose is to learn and reflect. It’s […]

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Social media sending less traffic, less clicks?

While analyzing website analytics on this blog and on other sites, I’ve noticed that, in year-on-year comparisons, website links within social media streams on Facebook and Twitter are getting less clicks. Despite more followers and more content activity. Reasons? I think many of us are nearing saturation point. Sharing and liking functions are everywhere. More […]

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Success theater is boring

I recommended reading this article: Success theater is boring. Directly related to the increasing lack of privacy. All the world’s a stage. Social media featuritis is part of a never-ending cycle. Ironically the author mentions new tools (Snapchat, VidBurn and Facebook Poke) to replace the broadcast tools. Keep calm. Don’t join the rat race. Use […]

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Upgraded to WordPress 3.5

Heh, i’ve upgraded to WordPress 3.5. All is well. WordPress is getting old. So far without any major hassles. Unlike Twitter. I learnt this week that I can no longer follow new people cos i crossed the magic threshold of 2000 on my work account. I read somewhere that 2013 will be the year of […]

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Ten twenty seven

Sipping coffee. Reading tweets. Faving Flickr photos. And listening to “Klassik-Pop-et cetera” on dradio.de. Some music references to remember: Paul Gerhard “Ich steh an deiner Krippe hier” Mahalia Jackson “Go tell it on the mountain” Pete Seeger Johann Sebastian Bach “Ich lasse dich nicht denn du segnest mich denn” Some ancient poetry that crossed my […]

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Saturday

Slow start to a beautiful day. Listening to dradio.de and sipping Chicco d’oro coffee and reading my way thru awesome Twitter people and browsing thru Flickr. 2 laptops, 1 iPod Touch, 1 Blackberry, and 1 Canon digicam all within close distance. Generation screen. It’s caturday. Planning to head to the swimming pool later. Loading my […]

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1 May 2012

Blogging advice in 2012 err… 2011: “Don’t look at it as a Blog ”“ It’s content distribution.” Heh, I thought blogging’s dead?! It’s the first of May – a public holiday in my part of Switzerland. I am listening to BBC radio and reading news distributed via Facebook and Twitter. Random useless fact of the […]

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Sunny Sunday

I just got back from a run around the Finnenbahn. The distance is nothing to write home about, but it was a pleasurable experience with temperatures around 18 degrees. Spring is here. With all the fresh air rushing thru my system, I was in mindblogging mode. Reflecting on all the data I have been consuming […]

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Preparing my next social media talk

I have been invited to speak on social media somewhere in Germany. (Im Ausland!!!) Apparently this gathering of people doesn’t use new media applications yet. (Really? Truely?) This is my abstract: Erst gab es Blogs und Flickr, dann kam Twitter und Facebook, und jetzt gibt es G+, Pinterest, Foursquare und Klout. Immer mehr Web-Anwendungen drängen […]

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