Recommended reading http://selnd.com/1a5WGbc

20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers Sometimes you hear the argument, social media is great for B2C but not B2B. This article lists ways to use social media for B2B marketing. But notice also the recommendation to use traditional tools such as press releases and email newsletters.

Reading List

A regular reader of Chiperoni.ch has suggested that I add a book list. Yesterday I stopped by at the uni library and browsed thru the marketing section. I picked up “How Customers Think” by Gerald Zaltmann. And some pages caught my eye. The 10’000 feet view. Ways to find original ideas and get out of …

Holiday reading II

I recently read “Digging to America” by Anne Tyler. It’s an easy read. I read the entire book in one day while travelling. I can’t really decide on my recommendation level though. I liked it because it feels like a biography and I tend to like biographies. It feels a bit like real life, i.e. …

Social media sending less traffic, less clicks?

While analyzing website analytics on this blog and on other sites, I’ve noticed that, in year-on-year comparisons, website links within social media streams on Facebook and Twitter are getting less clicks. Despite more followers and more content activity. Reasons? I think many of us are nearing saturation point. Sharing and liking functions are everywhere. More …

Ten twenty seven

Sipping coffee. Reading tweets. Faving Flickr photos. And listening to “Klassik-Pop-et cetera” on dradio.de. Some music references to remember: Paul Gerhard “Ich steh an deiner Krippe hier” Mahalia Jackson “Go tell it on the mountain” Pete Seeger Johann Sebastian Bach “Ich lasse dich nicht denn du segnest mich denn” Some ancient poetry that crossed my …

Saturday

Slow start to a beautiful day. Listening to dradio.de and sipping Chicco d’oro coffee and reading my way thru awesome Twitter people and browsing thru Flickr. 2 laptops, 1 iPod Touch, 1 Blackberry, and 1 Canon digicam all within close distance. Generation screen. It’s caturday. Planning to head to the swimming pool later. Loading my …

1 May 2012

Blogging advice in 2012 err… 2011: “Don’t look at it as a Blog ”“ It’s content distribution.” Heh, I thought blogging’s dead?! It’s the first of May – a public holiday in my part of Switzerland. I am listening to BBC radio and reading news distributed via Facebook and Twitter. Random useless fact of the …

Sunny Sunday

I just got back from a run around the Finnenbahn. The distance is nothing to write home about, but it was a pleasurable experience with temperatures around 18 degrees. Spring is here. With all the fresh air rushing thru my system, I was in mindblogging mode. Reflecting on all the data I have been consuming …